When should you post on Instagram?
This is a common question for many marketers looking to break into social media marketing. Studies show that many experts agree that the best time is evening from 7-9pm and lunchtime between 11 am and 1 pm.
But this doesn’t mean that these are the best time to post for you.
There are a lot of studies that tell when you need to post on this platform, but with every Instagram account having a unique audience located in different time zones, it is just right that you determine what the best time is for you.
Why It Is Important to Determine the Best Time to Post
It is vital that you choose the right time to post on Instagram because you tend to get more engagement on the platform. It is the time when your audience is online, and they can engage with your content. This is the only time that you can get the best reaction from your audience.
Remember the algorithm doesn’t care so much about the level of engagement you get, but also about how fast you get that engagement.
If you post content at a time when most of the followers are online, then you give yourself a chance of getting those likes much faster.
According to https://www.hashtagsforlikes.co/blog/instagram/best-time-to-post-on-instagram/, if your post rakes up more likes and comments after posting it, this tells the Instagram algorithm that your post is high quality, and the post is shown to more followers.
So, what do you do to get the best time to post on Instagram?
Post for the Most Active Timezone
You might be located in South America, but if most of your followers are in Europe, you need to be posting with the timezone in mind. This means you get more activity from a large number of followers compared to posting in a time that you think is ideal for everyone.
Once you determine the timezone, come up with the right content that will get your audience talking at that time. You also need to be online at this time so that you engage with the users the right way by responding to their comments.
Post when Most People are Off Work
The best time is to post during lunchtime and evenings when the audience isn’t at work. If this time is hard for you to make due to the differences in time zones, then you need to use a scheduling tool to do the task of posting content. This means you don’t have to worry about waking up in the middle of the night to post content.
Post on Weekdays
The differences in engagement are slight, but according to studies, posts receive the most level of engagement on Wednesdays and Thursdays, and the least on Sundays.
What We Think
Despite the general rules that are seen to drive engagement, there is no set time to post on the platform. Different audiences are active at different times, in varying time zones, which is the reason why you need to find a timezone that is ideal for you as an individual.
You can use a third party tool to determine the top posting times which is based on the level of engagement the posts get. You can also experiment with the posting times and determine how much engagement you receive on each post so that you determine the right time.
The perfect timing makes everything easier for you as a marketer on social media. Take time to determine the right time so that you can achieve higher engagement levels and know when your posts will trend.