Instagram is one of the top social media sites that you can use to expand your reach. It, therefore, comes as no surprise that most of the top brands are on Instagram, looking for more buyers for their goods and services while making sure that they engage their buyers on what is happening behind the scenes.
One thing remains constant though – if you have more followers you are more likely to make a difference on the platform. With more followers comes more authority and the capacity to work as an influencer. However, the process of getting more followers is riddled with long hours of sitting behind the smartphone and posting tons of content.
You need a reprieve. You need automation.
Instagram automation has come of age, and more and more people are embracing it. Some brands can’t operate their account without the need for bots.
These bots are meant to perform the tasks you do manually and let you handle the content creation side.
Imagine – all you need to do is to come up with the content then handle other tasks in the office. Amazing, right?
So What Do You Need to Do?
First of all, you need to identify the need for a bot. this means you need to look at your engagement and know the tasks that you need to automate.
Then you need to find the right tool for automation. The right tool is all about making sure it conforms to the needs of your brand. Don’t go for tools that have been overhyped only to come in and make your account get banned.
The tool you need should have a good reputation, which you will know from the kind of testimonials left behind by previous users. If you don’t know where to start, you can check out this list to help you choose a top Instagram bot for your needs.
Don’t Automate Everything
One of the mistakes that many people do is automating each and every task that they have. This is wrong. Some tasks are easy to automate, while others need a human touch. For instance, you cannot automate the process of commenting on posts, because each post needs to be replied to in a different way. Instead, make sure you leave comments that are suitable for the kind of post at hand.
Some of the tasks you can automate include:
- Scheduling of posts.
- Following and unfollowing users.
- Liking of posts.
- Sending direct messages to new followers.
All these need to be performed systematically, meaning that you need to match the number of followers to the number of likes. If you don’t do this, you might end up triggering the algorithm, and your account will be seen to be suspicious. This might lead to a ban.
With Instagram automation, you get time to handle your business other than social media. You can come up with the right content without being under pressure. Additionally, you don’t have to do most of the things manually, which gives you time to concentrate on core business activities.
You also choose what you need to use. This is because the tool allows you to pick the right package for you. This makes the whole process cost-effective and the returns significant.
It takes time and tact to make your Instagram account work for you. Many have accounts, but only few reap the benefits from them. Take time to get the right automation tool and to make it work for your strategy. You can automate most of the tasks; though take care not to automate every task.